Door County Branding Session

Colorful and creative content creator and actress Rachel Brooks and I spent the day together. We photographed a variety of settings throughout beautiful Door County. This Door County Branding Session was a strategic content batching session for social media. We drove up to the peninsula and spent the whole day hopping from one gorgeous location to another. Of course, we stopped for lunch, enjoyed our girl talk, and got caught up.

Rachel is a master of content batching for social media. This involves planning and capturing numerous outfits in various locations within a short timeframe. This maximizes your collection of photos for social media sharing. We love doing this with business professionals, entrepreneurs, bloggers, and content creators. To say we had fun would be an understatement! Rachel flew in from Colorado to surprise a friend who got the lead in a local show here in Wisconsin. We’ve wanted to photograph together for years, so we took advantage of her time here.

We had the most incredible day driving up to Door County and stopping at seven locations. Cave Point was our fourth stop on our loop around the peninsula. This place is stunning but challenging due to heavy tourist traffic most of the year, but it’s definitely worth it. Rachel selected this simple white dress paired with spirarillos for this sophisticated summer on Lake Michigan look. Other featured locations include Portage Park and Deer Path, a public-access beach in Door County, WI, perfect for branding photography.

Take a look at our first few locations featured in our Sturgeon Bay Branding Session blog post.

Shop Rachel’s Wardrobe for this branding session in Door County

First outfit: White Dress | Loft Dress // Espadrilles | Macy’s

Second & Third Outfits found at Loft.

The Helgesons 2024 branding photo outfit inspiration suggestions for your Door County Brand Photos:

Outfits: V-neck Ruffled Jumpsuit // Woven Sleeveless Tie Waist Jumpsuit // Sophiscated Wide-leg Crepe Jumpsuit // Sleeveless Linen Midi Dress (would love super cute with one of the belts below) // Jacket Dress // Striped Linen Dress

Shoes: Tommy Hilfiger Sandals // Mocha Ankle Strap Wedge Heels // Brown Faux Leather Multi Strap Sandal // Delta Wedge in Navy Canvas

Accessories: Raffia Belt // Braided Leather Belt // Ivory Leather & Gold Buckle Belt

Check out the behind-the-scenes of our Door County Branding Session content featured on Rachel’s Tiktok and our Tiktok. Witness Rachel’s creative yet strategic approach to distributing her visual content. Allowing her followers to get to know her a little more each day and fostering community and friendship. If you’re looking for inspiration on utilizing content and planning your social media, Rachel is someone to watch. Head over to Rachel’s Instagram to see how she makes the most of her content. Sign up for her newsletter on her website.